Primary Logo
![](https://logixits.in/wp-content/uploads/2023/02/pl_logo_primary.jpg)
Secondary Logo
![](https://logixits.in/wp-content/uploads/2023/02/pl_logo_secondary.jpg)
Variations
![](https://logixits.in/wp-content/uploads/2023/02/pl_logo_black.jpg)
![](https://logixits.in/wp-content/uploads/2023/02/pl_logo_white.jpg)
How to use our Logo
Logo use for print should always be in CMYK at a resolution of 300 dpi. Whereas Logo use for web should be reserved to HEX code value, and a resolution of 72 dpi. Depending on the layout, placement and various other factors, the choice of both the primary and the secondary logo are permitted.
Primary Colors
![](https://logixits.in/wp-content/uploads/2023/02/PLred.jpg)
PANTONE 1795C
CMYK: 10 / 98 / 93 / 1
HEX: D7282F
![](https://logixits.in/wp-content/uploads/2023/02/TLblack.jpg)
PANTONE NeutralBlack C
CMYK: 72 / 66 / 64 / 72
HEX: 222222
Variations
![](https://logixits.in/wp-content/uploads/2023/02/PLred.jpg)
PANTONE 1795C
CMYK: 10 / 98 / 93 / 1
HEX: D7282F
![](https://logixits.in/wp-content/uploads/2023/02/LITSwhite-1.jpg)
PANTONE 000C
CMYK: 0 / 0 / 0 / 0
HEX: FFFFFF
Accent Color
![](https://logixits.in/wp-content/uploads/2023/02/BLUE-150x150-1.jpg)
PANTONE 275C
CMYK: 100 / 88 / 40 / 51
HEX: 001D43
Typography
Typography of our brand identity should be used consistently across mediums, to help ensure that all of our visual communications are consistent.
Logo Fonts
![](https://logixits.in/wp-content/uploads/2023/02/Eurostile.jpg)
![](https://logixits.in/wp-content/uploads/2023/02/typograph-300x57.jpg)
Web Font
![](https://logixits.in/wp-content/uploads/2023/02/latoregular-1-300x57.jpg)
![](https://logixits.in/wp-content/uploads/2023/02/latobold-1.jpg)
Print Font
![](https://logixits.in/wp-content/uploads/2023/02/Screen-Shot-2020-02-19-at-9.29.26-AM-768x87.png)