Primary Logo
Secondary Logo
Variations
How to use our Logo
Logo use for print should always be in CMYK at a resolution of 300 dpi. Whereas Logo use for web should be reserved to HEX code value, and a resolution of 72 dpi. Depending on the layout, placement and various other factors, the choice of both the primary and the secondary logo are permitted.
Primary Colors
PANTONE 1795C
CMYK: 10 / 98 / 93 / 1
HEX: D7282F
PANTONE NeutralBlack C
CMYK: 72 / 66 / 64 / 72
HEX: 222222
Variations
PANTONE 1795C
CMYK: 10 / 98 / 93 / 1
HEX: D7282F
PANTONE 000C
CMYK: 0 / 0 / 0 / 0
HEX: FFFFFF
Accent Color
PANTONE 275C
CMYK: 100 / 88 / 40 / 51
HEX: 001D43
Typography
Typography of our brand identity should be used consistently across mediums, to help ensure that all of our visual communications are consistent.